Fuji biography

Fujifilm is the history of the company's development. The confident way to the success of Fujifilm is the history of the company's development. A confident way to success, do you know many companies that have the courage to develop technologies that absorb previous successful developments? Do you know that the first digital camera was released in the company that produces a photo film?

The fact that we need to move forward, explore new technologies, have a long -term strategy and try to predict the market needs at Fujifilm know firsthand. But more success can be achieved, if not only to develop a new one, but also to be able to competently use old developments. And the whole story of Fujifilm once again confirms this. Probably, there is no such person who would not associate the name of Fujifilm with a photo film.

Kiosks with the inscription Fujifilm were in the center of each city, there you could buy a photographic tank and simple cameras. Each time, coming to the vacation to the sea, the first -time vacationers were looking for a cherished kiosk to first buy a film, and then immediately give it to the manifestation and seal - after all, you need to see what happened and have time to re -transmit, if something suddenly came out as I would like.

The film really, the history of the company began in the year precisely with the production of a photo film. Fujifilm originates from the producer of the cellulose of Dainippon Celluloid. The thing is that in the 10ths, cinema in Japan became more and more popular, but there were no filmmakers. Therefore, the government organized a tender for the construction of a film for the production of a photophone, the winner of which was the President of Dainippon Celluloid Moki Morita.

The new company is located in the city of Ashigara near Mount Fuji. Due to its close location to the Holy Mountain, the new company was called Fuji Photofilm Co. The Japanese have a special attitude towards Fujziam, it is considered a link between the earth and the sky - the habitat of the spirit. The mountains were given the name of Senngen Daibosatsu and considered the patron in domestic affairs and entrepreneurial activity.

But the gods did not seek to help the new company, and at first the products of the factory were extremely unsuccessful - the film was crumbled, and the emulsion was unpredictable. In such situations, the most important thing is to take the right step and not give up. Mokichi Maurite did everything right, he realized that it would be problematic to establish the production of quality products on his own and it was necessary to use the existing experience in this area.

To rectify the situation, Morita invited one of the best then photo emulsions from Germany - Dr. Emil Mayerhoff. Already in the year, the company released a high-class black and white film. This approach allowed the company to become a more noticeable player in the market and gain recognition, and this, in turn, led to an increase in sales. After 12 years, after the World War, a color film appeared - and the first in Japan.

By that time, the assortment of Fujifilm already had not only a millimeter photo and millimeter film, but also X-ray films for medical needs. But all the cards were confused by the war during which the company produced equipment for military needs. After the war, the company expands the spectrum of products - cameras and lenses appear, but the main capacities were still focused on the production of photography of different formats.

In the year, for the first time on the package with the film, the inscription appeared - Fujifilm, which took root on the company's products. In the year, Fujifilm was the first in the world to release a color negative photo film with ISO sensitivity. At that time, the sensitivity of colored films was in the ISO range, and the value B was an incredible breakthrough.

A little later, the release of colored positive films Fujichrome was established, which became almost the standard in landscape photography. The device was called Fujica Six IA. The cameras in the Fujifca Six line were produced up to a year and had three main modifications and many options. They were distinguished mainly by aperture lenses, the presence or absence of a flash, and the maximum speed of the shutter.

In some modifications, a timer was provided. Despite the release of a fairly extensive line of cameras, the main business of the company in those days was a photographic film, most of which is exported. So, the first representative office in Brazil opened in the year. A representative office in the United States was opened in the year, and in Europe. Fujipet and in the year the company released a medium -format compact camera made of aluminum and plastic with an integrated exhibiter - Fujipet.

The release of these cameras lasted up to a year. A simple device, ease and compact dimensions made the camera very popular among novice photographers, housewives and children. And in the advertising brochure it was said that the camera would be as easy to use as a knife and a fork. Advertising of the Fujipet camera in the Japanese newspaper by the distinguishing features of this camera were only three available diaphragm values ​​- F11, F16, F22 and a fixed focus.In total, the Fujipet line was released near the models, they were equipped with exhibiters, motors for rewinding of the film, built -in flashes, and autofocus.

A little later, electronic zoom lenses appeared. A series of mirror medium -format cameras with Fujica G replaceable lenses was launched in a year. These cameras were developed in close cooperation with professional photographers that preferred a wide film, but wanted the same compact camera as the 35mm model. Fujica St deny that the 35mm format is gaining more and more popularity is useless.

And at the beginning of the 10ths, Fujifilm released several mm long -tank aircraft, and in the year she saw the light of Fujica ST - the first mm mirror of the company. This camera did not stand out among competitors - it was completely mechanical, with TTL an exhibiter and was designed for optics M by the middle of the X, this direction was folded and the company focused on developing automatic compact chambers for a mass consumer.

About a dozen different mirror models came out in the Fujica S line, but she did not receive a truly mass calling. But this does not mean that the company forgot about their first mirror camera. Look carefully at the Fujica St. Doesn't it remind you? This example once again confirms that Fujifilm can use old developments taking into account the needs of the modern market and are very reverent to their own history.

Of course, inside these two cameras are radically different, but in appearance the continuity and confirmation of the rule that everything new is well -forgotten old is clearly traced. At the same time, it cannot be said that the X-T1 management was somehow not convenient or does not satisfy modern needs.

On the contrary, all important controls are at hand, the settings are clear and it is convenient to change them. GX and now remains one of the most popular film panoramic solutions. The latter, with a frame format of 6 x 17 cm under the film of GO or CO today, remains one of the most popular panoramic solutions. Thus began the development of Quicksnap. The development concept was that the camera could be both easy to use and purchased at any time and anywhere.

It was not possible to reduce the cost of production, because then it would be necessary to sacrifice quality, so the company's engineers quit all their efforts to develop new solutions. And the idea to place the lens directly on the photographic, bypassing the lens allowed to greatly simplify, which means reducing the design of the camera. The maximum simplicity of the Quicksnap camera, consisting of a shutter, lens and a device for rewinding the film, demanded from Fujifilm the development of numerous innovative technologies.

For example, Fujifilm created an inexpensive, but high -quality plastic lens and picked up a perfectly elastic plastic for the chamber case. Although for shooting a Quicksnap camera nothing is required except aiming the lens and pressing the shutter button, its simple structure allows you to get photographs of unsurpassed quality in a variety of situations. Since it took many innovative ideas when creating each part of it, thanks to many of them, Quicksnap has become the most popular camera at one time.

In addition to photographic equipment stores, consumers could purchase Quicksnap cameras in stores, in kiosks at the station, in souvenir shops for tourists and in trading machines. And in order to get photos, it was not even necessary to get a film - the camera is completely surrendered in the photo studio, and the consumer receives printed photos and negatives. As a result, the Quicksnap camera has become a hit of sales around the world and helped create a new lifestyle, making a photograph available to everyone.

Quicksnap cameras are in demand around the world to this day, and the total sales reached more than 1.7 billion units. And then a slightly amazing and shocking thing happened. The company, the main business of which was the production of the film and which released the film bestseller, announced a completely digital camera. Fuji DS-1P and the beginning of the digital era was the result of a long and painstaking work was the world's first completely digital camera in the world.

This quality was completely not enough to print photos, but they could be watched on the TV screen. It was a completely digital camera, with a device and content, like modern models. Unfortunately, Fujix DS-1P never went on sale, and the first digital camera to be bought in stores was Fuji DS-X in the year. At the same time, the memory card had a built -in battery to ensure the integrity of the data and, in fact, was a kind of digital film, and not a memory card in the usual sense.

The chamber used a lens with a fixed focal length.Unfortunately, the camera did not become popular in the mass market, and the whole thing was in price - the system includes a camera, images player and an external storage device cost more than 20 thousand US dollars. Therefore, the DS-1P perceived more as a prestigious toy for the richest. But the technologies continued to develop, and at the same time it is becoming more and more affordable mass user.

In addition, the mechanism of the automatic balance of white, autofocus and video recording was implemented. But still, the decision remained too expensive for the mass consumer. Then the release of several more digital cameras followed, and the next big step was taken in the year - Fujix DSF with a built -in flash memory. In addition, the year has become a turning point and was marked by the close cooperation of Fujifilm and Nikon.

A distinctive feature of this camera was that manufacturers were able to achieve a crop of factor 1. How did this become possible? The thing is that in the cell a special design of lenses was used, which converted and scaled the images almost without losses in quality. It was because of these lenses of the camera that it turned out to be 12 cm thick. In the year, Fujifilm already presented its own development-the 6-megapixel Fujifilm S1 Pro camera, made in the Nikon F camera case, but the main detail of this camera was an unusual branded light-sensitive sensor Super CCD, which was significantly different from the matrices of other manufacturers.

In ordinary matrices, photosensitive sensors had a square shape, and a SUPER SSD form an octagon. Such a modification made it possible to increase the density of the sensors on the matrix, due to this, with the same physical size of the matrix, the images resolution were 1. The camera had a matrix in size large S-elements during lighting are saturated quickly, receiving information about the bore of the point.