Ralph Rene Biography
He was born and grew up in a poor family of Belarusian Jews who emigrated in the United States back in E, all his childhood huddled in a tiny apartment in Bronx and dreamed of a beautiful life. Even in school works, Ralph wrote that he wanted to become a millionaire. The path to wealth and success in his eyes began with worthy clothes - he looked at the elegant windows of Brooks Brothers as a young man, literally saved up to his first suit, and then, after studying and serving in the army, settled there as an assistant.
He tried to realize his first design idea in the year: Lauren worked in a company producing ties, and offered to sew a wider model than popular then among American businessmen. Wide ties came into fashion in Europe, but have not yet moved through the Atlantic, and they rejected the idea of Lauren. Polo Ralph Lauren the name Polo and the associated logo - a player in Polo on a horse - arose not by chance: Ralph Lauren considered this sport an attribute of an aristocratic lifestyle.
Loren always liked the appearance of the British aristocracy, it was on him that he was guided by both his own dreams and in the development of business. This is exactly what is now called the notorious “old mani” - expensive, high -quality, neat, but comfortable and relaxed clothes. It was this that the brand began to release, which, after a series of take -offs and falls, was called the Polo Ralph Lauren.
By the way, the logo did not actually change over the more than half -century history of the company and became one of the most recognizable in the world. The championship belongs to Rene Lacost, but Loren managed to almost completely appropriate this wardrobe item at the level of branding and positioning: if Lacoste focused on sports aesthetics, then Polo Ralph Lauren made the polo part of the lifstail and entered it into everyday prepa-images.
The female line was added later, in the year, since Lauren wanted to wear his wife. He abandoned the deliberate sexuality and made female trouser suits with such male - about comfort, france, dignity. This designer was surprisingly accurately in public mood, because women wanted to free themselves from an objectifying male gaze. In the year, Ralph Loren was given a plush bear dressed in a suit, and the designer liked the toy so much that it was decided to make a drawing based on her.
The teddy bear was dressed in various copies of Ralph Lauren outfits, and it appeared on sweaters in the form of a knitted pattern. It is noteworthy that in the middle of the zero glory he was brought to him by rappers: Kanye West, Drake and others loved the sweaters with the bear contrary to what the hip-hop culture of that time was generally with ostentatious luxury and logomania.
The drawn bear Polo Bear returned to the brand collection in M as an important part of the strategy to return to the roots. And in the year, Loren was offered to dress the American team for the Olympic Games in Beijing - a rare honor that means recognition of design merits at the national level. It is noteworthy that then he was criticized for the fact that the clothes of athletes were sewn in China - the form for the Olympics in Sochi in M was completely made in the USA, from raw materials to sewing.
Ralph Lauren took the usual sartorial codes for America - the skin and fringe, the spirit of the wild West, decorative elements of the indigenous peoples - and shifted them into a modern way, kneading to his favorite aristocracy. As we see, this led Ralph Lauren Corporation to the list of largest American companies with billions of dollars. Obviously, Ralph Loren managed to realize that very American dream.