Byredo biography

This brand has become a genuine discovery among niche European brands that have appeared in recent years. Having invited to cooperate the eminent perfumers Olivia Jacobetti and Jerome Epinetta, the Byredo brand invented a special style, far from the traditional approach to the creation of perfume compositions. An plexus of extravagance and traditional values, logic and surrealism, classics and pop art, various sources of inspiration-this is the embodiment of the BYREDO collection.

The founder of the company-Ben Gorham, a progressive and talented man, the son of an Indian actress and artist from Canada, was born in Sweden, and his childhood, youth and youth took place in Toronto, Stockholm and New York. It was surprisingly mixed in cultures, lifestyle, atmospheres of different countries and cities. The ardent fan of modern creativity, Ben has always been looking for new ways and means of expression.

He is convinced that in order to reliably and vividly reflect the diversity of reality, its forms, you need to combine a variety of materials, styles, directions of art. And the perfumery for Ben has become a kind of revelation, the ideal sphere of creativity, where you can realize any feeling, any idea. The aroma is the shortest way to the soul of any person and makes it possible to fully realize his talent and introduce others to their views on the world.

Like a gypsum for a sculptor or brush with paints for the artist, the components of perfumery for Ben Gorham have become the perfect material for the creation of the brightest artistic images. Byredo is a brand of high perfumes, with an unusual and creative approach to the creation of spirits. The art of Byredo can be called post -impressionism, where the ornate Scandinavian aesthetics merges and intertwined with the sultry Indian emotionality.

Byredo is a reflection of his founder, Ben Gorham, like a magic country inhabited by colorful images, full of precious memories, warm feelings and rainbow emotions. Byredo perfumes are created as works of art. They are forms filled with the meaning of a brilliant artist. Creating these aromas, he uses the best materials, ingredients, despite their high cost.

Ben Gorham himself notes that just as the artist should not excite the cost of colors, and the sculptor is the price of marble or clay, the perfumer should choose the best that will more correctly reflect his plan, the most ideal essences and components. After all, the main thing is the integrity and completeness of the aroma. I immediately realized that only the absoluts and natural essences of the best quality can develop in the perfect aroma that will constantly change and open, surprising with new faces.

Perfumery and artistic harmony - this is what is a real challenge, genuine goal of the Creator! After all, no one can imagine that music will become beautiful if there are many notes of “fa”, for example, or a picture in which there is a lot of green paint. So the aromas are perceived comprehensively, as the greatest harmony of notes, delightful and exciting.

No component separately plays a decisive role, only together they sound perfect. ”