Biography of Inessa Galaktionova

There she spent youth, released from high school and became a student of the Faculty of Economics. As a place of study, she chose the oldest educational institution of the republic - the University of Vilnius, which is simultaneously a major scientific center and has been leading its history since the 16th century. She began to work as a student - in the last year of the university she got a job at the Russian branch of Philips and moved to Moscow.

But this did not prevent Galaktionova from completing their studies and get an economist's diploma. Later she continued her studies, attending specialized courses. Galaktionov Inessa: career growth of his career in the biography of Inessa Galaktionova came into the second half of x. After the successful interview in the Russian branch of Philips, she received her first job.

The company worked for the next 12 years. She began with the position of the marketing communications manager, but quickly climbed the career ladder. Inessa Vasilievna Galaktionova constantly strove for self -development and improved professional skills, which did not go unnoticed by the organization of the organization.

After some time, she received the first increase and became the director of the video and television direction. Galaktionova in M ​​received a place of the head of the brand development council, and a year later she was approved to the position of marketing director. Now she oversaw a business process not only in the country, but also in neighboring states. The team under the control of the top manager developed and acted as a marketing strategy, taking into account the characteristics of a particular region, led a dialogue with representatives of the press and large businessmen, and developed partnerships of the company.

The result of the work was an increase in brand recognition and an increase in profit. In M. Inessa Galaktionova left the organization and continued to build a career in other major business structures. Galaktionova Inessa Vasilievna: The field of telecommunications is the next stage in the career is associated with telecom-industrial. Galaktionova received an offer to become a commercial director of Tele2.

The brand has Swedish roots, the company was founded in Stockholm in M ​​and works around the world. But having entered the Russian market, after some time she concluded a deal by which she transferred this part of the business to Rostelecom. Thus, Tele2 in the Russian Federation is not one of the branches of the parent organization, but an independent company that has its own policy of promoting the brand.

It appeared in Russia in the year, the first office opened in the Irkutsk region. But in less than a year, the geography of the operator expanded and subscribers began to be connected to new cellular communications in other large cities. The company positioned itself as a discounter, supplying a cellular connection at prices lower than that of competitors. But after Inessa Galaktionov was in the director’s chair, whose biography already contained many professional victories, the strategy began to change.

As a new leader, she used the European marketing model, including transformed the values ​​that the company reported. So, from its presentation, the concept is “always cheaper”, which reflected an exclusively pricing policy, changed to an option that conveys the idea of ​​reasonable consumption: “wisely cheaper”. Galaktionov in a new position not only was engaged in the usual marketing, but also solved the most diverse problems.

She participated in the development of new tariff portfolios, searched and developed sales channels, managed call centers, worked on improving customer services, preserving and expanding the subscriber base. In addition, it developed online sales and corporate communications. Inessa Galaktionova: The achievements of telecom operator Inessa Vasilievna Galaktionova worked as a commercial manager for four years.

She managed to create an effective and transparent structure, contributed to the overall growth of the company. During its work, the number of subscribers doubled, almost 23 million people began to use cellular communications, while by its arrival it was only 10 million customers. The company's profit also increased: operating revenue for the year, which previously amounted to 25 billion rubles, exceeded 50 billion.

Inessa Galaktionov has implemented other significant projects. She changed the brand’s corporate identity, he began to visually broadcast the key idea of ​​the operator - providing quality services at favorable prices. The corporate sales channel was also launched from scratch. Tele2 customers were firms with a large staff of employees who replenished the number of subscribers and increased the profit of the company.

In addition, a new format of monobrand retail was created - shops in corporate identity began to appear at different points of cities. They offered not only communication services, but also smartphones, as well as other gadgets. Such a move increased sales and contributed to an increase in brand recognition. Inessa Vasilievna Galaktionov in M ​​became an adviser to the head of the board of directors of the telecom company.In a new position, she continued to advise managers on further strengthening the positions of the brand and personnel management.

Inessa Galaktionova: The revival of the post -communications state operator in the same year Galaktionov Inessa Vasilievna was appointed commercial director of the Russian Post. It was a crisis moment when the organization incurred serious losses and there was an urgent need for changes. The last straw before the start of global transformations was the parcel collapse.

In April, a huge number of parcels that arrived from other countries have accumulated in the capital's airports, but did not go through proper customs control. Because of this, they suspended the reception of new departments, and the newsletter of the available ones became a real problem. After this situation, Inessa Galaktionov decided to change the composition of top managers and invite professionals who have not only a lot of practical experience, but also proven results of work.

So, a new commercial director appeared in the state -owned company - Inessa Vasilievna Galaktionova. She conducted a complete reorganization: she changed the marketing strategy, increased sales and organized the postal business. The main goal, which faced the team of managers, is to create a profitable enterprise capable of carrying out its activities without supporting the budget. The new top manager immediately began to act decisively.

Inessa Galaktionova proposed to provide partners with the Operator of the MART-Blanche postal service for the establishment of prices for work. When calculating the cost, the distance, the volume of shipments and other parameters determining the cost of maintenance were taken into account. According to Inessa Galaktionova, such a move would allow to reach a new level of cooperation with enterprises and organizations.

She also suggested compensating for the decline in demand for ordinary correspondence by an increase in the volume of advertising letters. Inessa Vasilievna Galaktionova: the results of work in the state -owned company Galaktionov Inessa Vasilievna at a new place began to actively develop the direction of cooperation with corporate clients. So, in the year, the organization entered into a contract with a Sberbank for two years.

The deal was beneficial to both parties. The country's largest bank hoped to reduce the costs of postal correspondence, thanks to interaction with the Lord, which, in turn, received a huge amount of work - over 80 million departures for the period of cooperation. Inessa Galaktionova carried out reforms among individual post offices - closed unprofitable and converted the remaining ones.

Advanced equipment made it possible to increase throughput. Another achievement of the top manager as the commercial head of the state-owned company is an effective struggle against “gray” mail, because of which the organization incurred billions of losses every year. This definition included correspondence, which was not fully paid: stamps were faked to reduce the cost of shipping, many unpaid envelopes were included in the order from corporate customers.

Galaktionova Inessa Vasilievna initiated global changes in the structures of the company, which have already helped to significantly reduce the flow of "gray" mail. Thanks to a significant reduction in losses, the Russian postal operator went to self -sufficiency. Retail sales indicators have also improved. To achieve such a result, Inessa Vasilievna Galaktionov carried out a number of measures: modernized the control system and control methods; carried out digitalization of communication departments; I went to large suppliers of goods and concluded contracts with them directly without intermediaries; introduced additional payments for employees to motivate them to sell more.

In addition, two important projects were implemented in the year. Inessa Galaktionova launched the Dotamarket digital platform, where it was possible to order goods both online and in paper catalogs, spreading in all departments of the Lord. The company was able to conclude contracts with such giants in the trade market as “Daughters-Snops”, “Exmo”, “Otto-group”. Another innovation is the “Bank Post”, which was founded with the involvement of the hospital.

Representations of finorganization appeared in all Russian departments of the postal operator. They became a new sales channel and also contributed to a sharp increase in profit. Thus, during the period of work in Galaktionov, Inessa created an updated image of the national postal system, and strengthened the sales channels. She also improved the quality of the services provided and significantly increased the profit of the Russian postal operator.

Galaktionov Inessa: Return to the Telecom-Business to M Career biography of the top manager made a new round-she left the state-owned company and became part of the highest leadership of a large telecommunication business structure, where it works today. Galaktionova Inessa Vasilievna believes that the positioning and development of business should go in accordance with modern trends.A striking example of global changes in marketing is a pandemic, when the transition to a remote format of work allowed IT companies afloat.

Today, having a phone with access to the Internet, you can order food at home, get medical care, use public services, buy or sell anything. To gain access to all these capabilities, customers need high -quality mobile communications. Therefore, the priority task, according to Galaktionov Inessa, is the development of telecommunication infrastructure. In the future, this will provide digital services of users living even in remote settlements, thereby increasing the number of customers.

Inessa Galaktionova emphasizes that the user should have the opportunity to get a product or service without leaving home. This was most in demand in the pandemic, when people could not attend public places, because of which the demand for delivery, digital content and other products that can be used online sharply jumped. But even now, when the need to sit at home has disappeared, people seek to make a remote format for obtaining goods and services to a maximum.

And the task of the company is to give customers a similar opportunity. Inessa Galaktionova: The expansion of the ecosystem of Galaktionov Inessa believes that it is important not only to provide Internet traffic, but also to improve the ecosystem, which will help increase profit due to the development of partnerships. Such a business model reduces the costs of expanding the client base and its subsequent retention, retains resources and allows you to invest in new projects with good perspective, for example, the formation and sale of food.

But in any case, it is necessary that all elements of the ecosystem be in harmony with each other, create comfortable conditions for customers and increased the profitability of IT companies. Inessa Galaktionova emphasizes the significance of the correct assessment of the capabilities of the business structure when choosing the direction of development of the ecosystem so that you can go into the industry and take a leading position in it.

To become a fourth or fifth player is not interesting in terms of profit. That is why it is important to carefully analyze the industry in order to make sure that it is not artificially attached to business, but is an independent promising direction that will positively affect the entire company. One of the successful collaborations carried out on the basis of this approach is the acquisition of Webinar IT service, which is one of the most popular platforms for organizing video conferences.

It is used in various fields, therefore it is predicted that such a merger will allow you to master most existing industries and new directions that have good prospects. For us, the relevance and reliability of information is important. If you find an error or inaccuracy, please tell us.