Gayane Manukyan Biography

Ani Gnuni May 19 is a revolution. On the Armenian catwalk, black fabrics replaced the color fabrics. Moreover, exactly those that designer-model Gayane Manukyan came up with herself, creating a Justblack brand. Black color is basic in any wardrobe, and it has a number of advantages. Gayane Manukyan “Despite the fact that in nature there is no black color - it is the richest of all colors, because it includes all the colors of the rainbow and you can combine everything,” says Gayane.

According to the fashion designer, the black Armenians are not as much as Georgians. Armenians love colored clothes more. But black things still wear. Black is always fashionable, ”the clothing designer thinks. All the good begins from the reference point Gayane Manukyan all began with one outlet. Around her and the brand that founded Gayane began to grow.

The girl decided to fulfill her youthful dream and began to create - she came up with a concept, gathered a team. Each time is a new one. Clothing is a very flexible form of communication, a very interesting form of transferring thought to people. I liked the idea of ​​broadcasting clothes, ”Gayane admits. Gayane visited the idea to create her brand for a long time, but the girl decided to come to her implementation only in the year.

There was the first rush port of 48 bows. And the first collection was called - "It all starts from one point." That was the logo - a black dot on a white background or its reverse - a white dot on a black background. Finally, I wanted to do what I dreamed about all my childhood, let’s say it was a matter of my dream. By profession, I am a journalist, a film highlight, director.

As a child, she studied at an art school, ”Gayan recalls. Gayane Manukyan for a long time the girl worked in marketing, until one day she decided to change everything in the bud. Even in early youth, she was a model, but did not last on the catwalk for too long. The fashion industry has always fascinated the girl. She studied everything from the inside. I knew thoroughly what the models should be, what clothes should be.

But at some point I still decided to leave the modeling business. I was sure that being a model in Armenia in those years, I certainly would not go. I wanted to get a serious profession useful for society. And I chose journalism, so that subsequently I could use all my skills and knowledge in this area. And I became a journalist. The second education was directing, I was fond of the creation of films.

Further - she went through marketing courses and even worked at the bank. After the banking period, I went on maternity leave. It so happened that I lived my catharsis and returned to the children's dream, after the birth of a child. I wanted to do design, ”says the fashion designer. Gayane Manukyan and the team is already collected to fulfill all tasks. It remained to come up with a style - the one in which the message of the artist will be transmitted to people.

The personal story that the designer wants to tell through clothes. It was then that the Gayan brand “Justblack” was born. Only black outfits. Over the three years of the brand’s existence, Gayane constantly experimented, changed something in the concept. And now the victory - her last collection “Phoenix” entered the premium segment. It symbolizes strength, struggle, spirit and revival.

The test of Pandemia Gayane Manukyan at the very moment when, it would seem, Gayan’s outfits had to fly along the wardrobes of fashionistas at the speed of lightning, coronavirus entered the arena. An declared WHO Pandemia introduced its adjustments to the designer's plans. There was no airbag and the risk associated with the epidemic was not calculated.

It so happened that the segment was chosen incorrectly from the point of view of the economic situation in the world. But this is a very good lesson for me. You always need to have airbags, even if you change the concept and direction, you should reckon with how the world can change relative to you, ”Gayane argues. Gayane thought, thought and ... managed to turn quarantine in her favor.

In isolation, the designer has time to rethink a lot. I had to put priorities and decide what is important and what is secondary. Laksheri, premium - it's all beautiful, interesting and it is necessary for the fairy, but in the global sense you understand that it is more important for a person to return to his primitive state during the danger. People, sitting in isolation, weigh their values.

And if you buy expensive clothes, take into account in other equal conditions, what would you spend this money on. I realized what was waiting for us. It will become important to use processed materials. Repeated use of fabrics will need to be returned to use - this is what I, in principle, thought about and even used a little earlier. Now it will be much more appropriate than the fashion that I did last year, ”Gayane shares the forecasts.

And you need to dress in Total Black skillfully. After all, this color has many shades - blue, green, red, yellow. Choosing a black bottom and top, you need to combine these shades among themselves - then the image will turn out that you need. We had a lot of focus groups and as a result, I realized that still people needed a basic wardrobe. I myself have it, ”Gayan said.