Tasty Biography

How the company developed, what it has reached, what values ​​adhered to and what it plans for the future. Then the bars, restaurants and coffee houses complained exclusively by Italian coffee. Today, after 16 years of work, Tasty Coffee became the largest roaster in the HoReCa segment and overtook Lavazza in the number of search queries. In this material - about how the roaster from the province managed to become the flagship of the coffee market in Russia.

Backstory: how the idea came to deal with frying coffee as often happens, the impetus for development in the coffee industry was the enthusiasm of coffee. The director of the company Mikhail Sharov began this path of the year with the work of the Barista in the Coffee shop Izhevsk. At one point, the idea came to him to open his own business - take a loan, purchase Italian coffee and resell it to the HoReCa segment.

Then he was very surprised by the quality of the product and also wanted to fry coffee. I took up the search for some backstage roster that we could afford. Now it looks ridiculous and it seems that it was necessary to do it differently and better, nevertheless, it was slowly spinning. ” From this moment, the story of the Izhevsk fryingman Tasty Coffee began. Development of Tasty Coffee: What inspired when the company worked at zero Tasty Coffee opened its first frying workshop per year.

She began work with frying on a small Serbian roster - copies of the first PROBAT. The main market for the company at that time was the coffee shops and restaurants of Izhevsk. Sales of fresh frying coffee at that time developed with difficulty, because the coffee market in Russia was just beginning to emerge. Up to ten such manufacturers worked throughout the country, among them interregional fryers-only about five to six.

From a year, Tasty Coffee focused on sales in other regions. The company with difficulty increased production volumes that led it to a break -in point. During this period, enthusiasm in work was fueled only by a strong interest in the product. The Tasty Coffee team had to independently create a market in Izhevsk and expand the Russian. Since the year, the company gradually began to grow due to cooperation with tea and coffee shops, which needed a fresh fry and a large assortment.

The Serbian Roster in the production was replaced by the Turkish Toper. In the same year, the company conducted rebranding. In the year, the new design of packs Tasty Coffee won one of the most prestigious design awards - Red Dot Design Award. From the year there was a fracture in the development of the company. At this time, coffee houses began to open in Russia, which loaded into the culture of a sedium.

More and more people began to understand the value of a fresh frying and a sedentary coffee. In addition, the Italian grain rose due to a jump in the dollar. In parallel, the Tasty Coffee team continued to expand their knowledge of coffee, study with the best fryers in the Sedelets segment and work on the quality of the product. Rebranding GO secured a company color - black in these circumstances, the company survived a jump in growth, moved to a new production and launched online sales.

Mikhail recalls that the online store has become a unique phenomenon on the market: “Then the marketplaces were not especially developed. In principle, there was no understanding of people that you can order freshly -growed coffee on the Internet, and you will be delivered to the apartment. ” Since the year, online sales began to grow actively and reached their peak since the beginning of the Covid epidemic in the year.

The Tusty Coffee frying workshop with the Turkish tope of the Tope brand, also in the year, the company focused on the sales of grain coffee shops and began to shift into the niche of the roasters of the Huzzle. Then the first Tasty Coffee coffee shop in Izhevsk opened. In it, the company's employees did not just sell coffee, but shared with visitors knowledge about the new culture of the drink consumption.

Later in the coffee houses, caps were carried out for everyone. Since the year, the company began to open its own coffee houses in Izhevsk in the year, after the next growth jump, the company updated the equipment and built new premises for the frying workshop. In the year, she continued to expand and set about the draft new production under the international standard of environmental construction, and in - moved to a new facility.

Read our interview with the founder of the company Mikhail Sharov - about moving to the new production of Tasty Coffee and plans for the future. Tasty Coffee Today: The results in numbers for the year in Tasty Coffee sold 3 tons of freshly -growed grain. For comparison, the company with frying 2 tons of coffee began work. Now Tasty Coffee works in three directions: wholesale sales, retail its own online store and marketplaces and your coffee houses.

So far, these trading areas are independent, but the company sees the prospects for their synergy. For example, it plans to open coffee houses in different cities of Russia, introduce more people with the offline brand and thus develop wholesale and retail directions. The online store performs 55-60 thousand every month. But again, this is not because we are huge.It’s just that the product is so niche and highly specialized that we are trying in principle to make this market exist and become larger.

” Three coffee houses also work under the Tasty Coffee brand - two of them opened in the year. All of them are in Izhevsk. The company built one of the most technologically advanced production of coffee in the world. On it, the Tasty Coffee team created a lot from scratch with a support of their summer experience. So, the company wrote a system of automation and internal QR codes to exclude errors with daily packaging of 10 tons of coffee.

By the way, orders are partially assembled using manual packaging, partially - automated for packages of 1 kg and only with freshly conjured grain, and at the end of the day there is no grain shipment in the workshop. Orders from the Tasty Coffee online store are sent to Russian cities in Tasty Coffee Production are a KV m.

It is equipped with the best equipment: six Loring S70 Peregrine talls are used here with uploading up to 70 kg and one Giesen W6 with uploading up to 6 kg. Almost all coffee and filter coffee and filter are fried on the talls of the first brand, and the lots for coffee championships and exclusive coffee are fried. For frying, two types of software are used. The first fixes the frying graphs during the day, compares them with reference frying and controls the quality of Croper.

The second is a system of repetition of the frying, which is installed on each growth. The Tasty Coffee team itself goes to coffee farms around the world and selects a unique assortment to make coffee more accessible to end consumers in this way. The values ​​of Tasty Coffee: Attention to employees is now working in the company-in the wholesale and customer offices, the office of the online store, back office and coffee houses.

During the work of the company, the state has grown significantly, but still remains relatively small for production. Mikhail says that the future task of the company is not to fan the staff: “Now it is still possible to keep the number of people in which you do not feel like at the factory. When you know all your colleagues, you know what their name is. ” The company regularly organizes a variety of corporate parties: nature trips, sports games, New Year's holidays in Tasty Coffee motivate a salary above the Izhevsk market, a supporting team and concern for their employees.

The company does without bureaucracy, fines and control systems, but complies with the law and adheres to ethics. Production and office are most thought out for the convenience of employees. For example, right on the territory are a lectureur, a gym, a park zone for walking and playing ping, coffee repome. Employees also visit the pool, fitness, go for massage and regularly improve their English-just like in IT companies.

Mikhail shares that the personnel turnover is a rare phenomenon: “We have many employees who have been working in the company for 10 years. In general, if some vacancies are opening in our country, then this is usually not because someone has left, but because the company is growing. ” Production and office of Tasty Coffee COMPLY OF THE COMPANY: An environmentally friendly approach is one of the goals of the company-to make production carbon-neutral and environmentally friendly.

To do this, in Tasty Coffee: reduce greenhouse gas emissions. For example, the most modern and energy -efficient materials and Russia are used, as well as renewable energy sources. Reduce the amount of waste. The company produces from the used packs of coffee and bags from green grain APSAIKL-MERCH, and also organizes separate collection of garbage in its coffee houses and in production.

Compensates for the residual carbon mark. For example, he sacrifices funds to the Fund Fund, which was planted at the expense of the company already trees. Even in Tasty Coffee, energy resource audits are regularly ordered. So, the company receives recommendations from experts in the field of ecology and then takes measures to make its production more energy efficient and safer for the environment and employees.

One of the most significant steps implemented by the company, thanks to these recommendations, became: construction according to the LEED standard. Production facilities are created using modern energy -efficient materials, which can significantly reduce environmental impact. Application of eco-rosters Loring. Installation of mirrored lights. Production lighting is provided by natural light, which contributes to energy saving and improving the conditions for employees.

The transition to renewable energy sources. The use of processed materials. The offices and coffee houses use furniture made of processed plastic and coffee covers made by Eburet. Tasty Coffee coffee packs turn into coopers, cardholders and other useful accessories of the company's values: production efficiency for the past five years has been growing mainly due to the automation of processes.

For example, receiving applications, processing orders, shipment completely occur without employees.Clients themselves are registered in your personal account, add a legal entity, make an order, receive an account and pay it. Change of order status and search for free slots in production changes automatically. In the year, Tasty Coffee also launched a system of answers to users based on artificial intelligence.

In addition, an automated system operates in the production, which assigns a unique QR code for each coffee package. It allows not only to collect orders without errors, but also tells the buyer everything about his pack of coffee: storage conditions, scraping schedule, the result of a control caping, packaging and sending time. The self-written system with QR codes allows you to clearly pack all the orders from Tasty Coffee Michael tells what fruits the production of production is given: “We have the most effective production and the number of employees in Russia as a percentage ratio.

Now in our price list about 60-70 lots of coffee, each can be fried and packed in a kilogram, 2 kg, gram in grain or ground. And there is no warehouse, and you need to ship every day.